2014 Beauty Award Winner Best Root Touch-Up
"With the help of dermatologists, hairstylists, makeup artists, manicurists,
FITNESS staffers and readers, we tested 1,500 of the years' latest and
greatest to fin our winners. 70 game-changing beauty products that will
help you look younger, sexier and prettier than ever.
"Keep this secret weapon on hand to hide stray grays and roots in
seconds... natural-looking application that won't budge until you shampoo."
January 29, 2014
2013 Beauty Award Winner Best Root Touch-Up
"We hear you — the beauty aisles are overwhelming. To cut through the clutter,
we enlisted a dream team of derms, hairstylists, makeup artists, FITNESS staffers and,
most important, readers just like you to try 1,273 products!
... 70 winners that our testers fell in love with at first swipe.
"So long, pesky grays! This is quick and easy to use, thanks to the applicator, which is like a big felt-tip pen," a tester said.
"The color stays put — even through spinning class — until you wash it out."
Best of Beauty
"Thousands of beauty products were launched last year, joining tens of thousands of jars, bottles, and tubes already on the shelves.
Overwhelmed? Don't be. These… are all you need to know... and own.
"Home Color Root Coverage. If your colorist can't squeeze you in, TouchBack Temporary Hair Color Marker covers your roots and
grays. The smooth, ammonia- and peroxide-free color blends with your shade, doesn't budge, and easily shampoos out."
Best of Beauty 193 Winning Products
"In our 15 years of bestowing beauty awards, we've seen (and tried) tens of thousands of lipsticks, lotions, scents and polishes. Here ... the best of the best."
Home Color Root Coverage. "When we can't see our colorist, we camouflage grays with the TouchBack marker."
Best of Beauty
"For an ultraquick fix, we love TouchBack Temporary Hair Color Marker."
Root Touch-Up Test-Drive
"Just press the tip onto the root area and it dispenses the amount you
need … it worked really well for me."
Mary Greenberg, Editor
"TouchBack is the best product I have ever used to hide the greys and
I have tried them all."
Barbara B., New York, NY
The Today Show
Prevention Magazine Tested Root Touch-Up Pens
"To find the best instant fix, we tested products that hide new growth until your next shampoo.
The winner: TouchBack garnered raves for great gray coverage and being 'incredibly easy to use' —
its wide marker like tip ... makes it quick and precise. Plus, the 8 shades don't flake or rub off when brushed."
"This is the most fabulous money-saving product I've ever used! It's the greatest
thing since hair color was invented!!!"
Wanda R., Glendale, CA
Two Ways to Extend Time Between Salon Visits
"These temporary hair color markers mask roots, buying you a couple of extra weeks between
appointments," says Jason Backe, celeb colorist for L'Oréal.
Best Shortcuts Ever
"2 minute miracle to make you look younger."
"Your product has changed my life!....it is so easy to work with and doesn't
look fake. Thanks so much!"
Virginia P., Long Valley, NJ
Manhattan's Most Sought-After Color Experts Reveal Their Secrets
"Temporary touch-up markers now come in an array of shades and are a foolproof way to camouflage a few (gray) hairs."
TouchBack Product Demonstration
Don't be intimidated by DIY haircolor.
These new products make it easier than ever.
"Touch up roots fast. Watch grays do a disappearing act ... Simply locate silver and color over them with the marker.
This formula will stay put until you shampoo, and is so easy to apply you'll never have to pluck again."
"The best invention ever for in-between colorings to hold us through."
Fran L., Fair Haven, VT
Color Away Grays
"Put down ... the messy mascara wand, gel, powder, or crayon you use for hair color touch-ups. Now you can hide stray grays or peekaboo
roots easily with TouchBack, an ammonia and peroxide free hair color marker."
Smart Solutions for Moms
"Love it! I can delay my expensive salon hair colours for a few weeks with TouchBack!"
Faye C., Clayton, MO
A Girl's Gotta Spa Beauty Blog
Nandoism Speaks to Joan Lasker
"LOVE IT, LOVE IT. The best touch-up for my hair I have used so far."
Sharon H., Leduc, Alberta
Beauty Products You Didn't Know You Needed
Retire Gray Roots, Fast
"How to handle regrowth or rogue grays between salon sessions? Cover
them instantly with the TouchBack marker."
How to Keep it
"Apply a root touch-up product ... brunettes are pretty high maintenance. The gray shows
up faster than on other shades. Try TouchBack ... a fat 'magic marker' that temporarily hides
any gray regrowth."
Treatments and Tools: Beauty 101
"Temporarily cover grays with a tinted liquid color. Try TouchBack ... marker."
"I googled 'hair touch-up' and found the TouchBack marker. I love it!!!!
I use this marker instead of going through messy root touch-up with liquid hair color. Please don't stop making it."
Donna H., Easley, SC
WWD Beauty Biz
Newest Hair Must-Haves
"Delay trips to the salon with this pocket-sized marker that dispenses temporary color.
The tint bonds to hair until washed out."
Check Out This Award Winning Product
"I was instantly impressed with the innovative simplicity of this unique product. It is a gray covering marker that surpasses its competitors
because of its effective and ingenious delivery system. Basically, it dispenses real hair color via a well-designed, flat, broad tip marker.
I think the primary strength of this product is its simple, yet quick and effective delivery system that is super easy to use and does a
great job of covering those nasty grays with minimal effort."
"This is the best product for covering gray hair. Kudos!"
Christina M., Jamaica, NY
Stretch Your Salon Visits
"Save time and money — and keep your 'do looking new — with these pro-stylist tips."
"Try TouchBack, a hair marker your apply to gray roots that lasts until your next shampoo."
New York Post
Color Me Good
"Get to the root of your problem — without a pricey trip to the salon ... eight gray-camouflaging colors that last until your next wash."
"I really like this product. I've ordered before and hope you continue
with this product line. It's wonderful!"
Michelle W., Longmont, CO
Cut & Color
A New Way To Touch-Up Gray
"Coloring can be expensive, which makes it extra annoying when gray roots begin to make an appearance. TouchBack is real hair color
in a marker, which makes it incredibly easy to use ... and it doesn't flake!"
"...TouchBack, the fastest touch up for gray roots that won't flake or rub off, even after brushing."
"This is my second order. I love your product!"
Mary M., Crosby, MN
Roots Mark the Spot for TouchBack
"A new weapon to combat gray roots for women who are stretching the time between salons
visits. TouchBack distributes temporary hair dye through a marker for touch-ups. Everyone who
tries this product says, oh my God, where has this been? You've really solved a problem."
NBC San Diego
NBC 7/39 News in the Morning
"I have used this product before, it is a real hair saver!"
Elizabeth W., Philipsburg, MT
Sonoran Living Live
Beauty Counter Blog
"ColorMark's new TouchBack pens … the latest in touch-up technology … covering grays at the root so you can bypass the ordeal
of sectional dying and the damage that comes along with it."
"Movies have the Oscars, music has the Grammys — and beauty products have Allure. Allure editors spent months
and months testing thousands of hopefuls to find the true stars. For an ultraquick fix, we love TouchBack Temporary Hair Color Marker."
Allure Best of Beauty
FITNESS Beauty Awards 2013, 2014
"1273 products tested. 70 winners. The TouchBack Marker was voted the Best Root Touch-Up.
The marker makes it quick and easy to use and the color stays put."
CEW Beauty Insider's Choice Winner
"The CEW Beauty Award winners are determined exclusively by 5,000 beauty professionals. The CEW Beauty Awards signify the industry's
highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers."
CEW Cosmetic Executive Women
Discover Beauty Award
"Recognized as the most innovative brand overall in Concept, Packaging, and Ability to Succeed
in the Beauty Marketplace as judged by a group of industry professionals."